Monday, June 29, 2009
CONVERSE ANNOUNCES 3rd INSTALLMENT OF BRAND DEMOCRACY
ADS FOR THE PEOPLE BY THE PEOPLE
The theory behind the latest Converse ad campaign is almost as exciting and innovative as the ads themselves. With a large advertising budget, Converse has chosen not to hire the traditional advertising execs to create their new advertisements, but instead are putting their money towards challenging unknown talent and their own customers. Converse encourages their fans to make their own 24-second films (not commercials) and define what Converse means to them. The only requirement is that they must be apolitical, positive, original and inspiring. Ten winners take home $10,000 each and their films are televised on MTV starting in March as Converse’s official advertisements. Four additional winners receive $1000 each and their films are included on Converse’s popular website.Please click on the below link to view this season’s winning films as well as a preview of Converse’s April and May print
