Monday, October 12, 2009
Converse (PRODUCT) Red has teamed up with Dr. Romanelli, Lupe Fiasco and others previously. And this time, they have joined force with UNDFTD to created the “No Raw Dogs” Chuck Taylor All Star.
The blue sneaker features the “Wear a sock kid!” and “No Raw Dogs” messages in a fun design. Also included are a matching T-shirt and Bearbricks. This collaboration is set to release on April 5th at all UNDFTD USA locations and online in the online store.
The whole (PRODUCT) Red concept was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa. (RED) money is already at work as part of Global Fund grants in Rwanda, Swaziland and Ghana.
