Shoes 2010

The Converse 1HUND(RED) initiative is a year-long global project celebrating our partnership and commemorating the brand's 100th anniversary. We have brought together 100 artists from around the globe to celebrate the artistic spirit and help eliminate AIDS in Africa.

The Chuck Taylor® ALL STAR® x Africa line uses canvas sourced in Africa and features African mudcloth designs, bringing global inspiration to the classic Converse style.

Prefer to do-it-yourself? Build your perfect pair and make a difference with the customizable “MAKE MINE (RED)” option.

Turn your favorite kicks into an instrument of global change.

Click below to find more available products.

Trade in his old, smelly shoes for a personalized pair of Converse PRODUCT (RED) sneakers. The Mudcloth Chucks (pictured rear) combine culture and creativity—they're made with fabric found only in Mali.

This Valentine's Day gift also has heart. Proceeds from the sale of these sneakers help pay for African AIDS patients' anti-retroviral drugs.

Prices range from $47 to $295. For more information, visit www.converse.com.

ADS FOR THE PEOPLE BY THE PEOPLE

The theory behind the latest Converse ad campaign is almost as exciting and innovative as the ads themselves. With a large advertising budget, Converse has chosen not to hire the traditional advertising execs to create their new advertisements, but instead are putting their money towards challenging unknown talent and their own customers. Converse encourages their fans to make their own 24-second films (not commercials) and define what Converse means to them. The only requirement is that they must be apolitical, positive, original and inspiring. Ten winners take home $10,000 each and their films are televised on MTV starting in March as Converse’s official advertisements. Four additional winners receive $1000 each and their films are included on Converse’s popular website.

Please click on the below link to view this season’s winning films as well as a preview of Converse’s April and May print